forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership-at every level-is the most important factor in whether a team succeeds or fails. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. Now with an excerpt from the authors' new book, THE DICHOTOMY OF LEADERSHIP.Ĭombat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake.
Navy SEAL officers who led the most highly decorated special forces unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. It demonstrates how to apply these directly to business and life to likewise achieve victory.From Jocko Wilnick, the New York Times best selling author of Discipline Equals Freedom and Leadership Strategy and Tactics, an updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. It provides the reader with Jocko and Leif’s formula for success: the mindset and guiding principles that enable SEAL combat units to achieve extraordinary results. This book explains the SEAL leadership concepts crucial to accomplishing the most difficult missions in combat and how to apply them to any group, team, or organization. They started Echelon Front to teach these same leadership principles to companies across industries throughout the business world that want to build their own high-performance, winning teams. Through those difficult months of sustained combat, Jocko, Leif and their SEAL brothers learned that leadership–at every level–is the most important thing on the battlefield. Their efforts contributed to the historic triumph for U.S. Jocko and Leif served together in SEAL Task Unit Bruiser, the most highly decorated Special Operations unit from the war in Iraq.
With riveting first-hand accounts of making high-pressure decisions as Navy SEAL battlefield leaders, this book is equally gripping for leaders who seek to dominate other arenas. In Extreme Ownership, Jocko Willink and Leif Babin share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life. ** Exclusive CBC Author Interview with Jocko Willink and Leif Babin **
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